Will Your Target Audience Buy Your Online Course? 5 Proven Strategies to Test for Success

by Robbin Kent
Categories: Podcast

Course Creation, Marketing Strategy

Turn Your Course Ideas into Profitable Realities with These Proven Strategies

Hey Friend!

Have you ever found yourself swimming in a sea of course ideas, unsure which one will have your audience rushing to hand over their credit cards?

If you’re nodding along, you’re definitely not alone. Deciding which course to develop can be a daunting task, but I’m here to share a little insider wisdom to ease your mind and get you started on the right foot.

1.The Non-Negotiable: Market Research

First things first, let’s talk about market research. It’s that crucial step you’ve probably heard me talk about before because, honestly, it can make or break your course success.

Market research isn’t just a one-and-done kind of deal. It’s an ongoing process that helps you understand exactly what your potential students need, not just once but continually as you refine your offerings. No matter how long you’ve been in business, you will need to do market research about every 6 months to keep your messaging and offers aligned.

2. Tuning In: Audience Feedback

While market research gives you the broad strokes, direct audience feedback will fill in the details. Who better to tell you what they need than the people you aim to serve? Set up a simple survey, or if you can, have a chat on Zoom or on the phone with some of your followers, facebook group members, or email list.

These insights are golden, as they come straight from your warm audience – those who are already engaged with your content and more likely to invest in your courses.

3. Try Before You Fully Invest: The Beta Launch

Before you dive headfirst into creating the full course, why not test the waters? A beta launch allows you to offer your course at a reduced rate and see actual engagement and interest.

This step is so critical because it gives you a chance to gather feedback and make improvements before the grand unveiling. It’s like a dress rehearsal for your course! Trust me… You will more than likely be tweaking your course after the first launch.

4. Building Anticipation: The Waitlist

There’s something about a waitlist that adds an air of exclusivity and builds anticipation. Use it to gauge interest in your course topic before you fully commit. Offering a spot on the waitlist can be a soft commitment from potential students, but it’s a strong indicator of genuine interest.

Plus, those on your waitlist can become your biggest advocates once the course launches. You can offer discounts or other incentives to those that join your waitlist!

5. Pre-Sales: Show Me the Money

If you want to feel confident that your course will sell, nothing speaks louder than pre-sales. Offering your course before it’s fully polished can seem daunting, but it’s a powerful affirmation that you’re on the right track. Plus, it brings in some early revenue that can help fund any additional development needed.

I know tackling these strategies might sound like a lot, but they’re all about making sure you’re creating something that will truly resonate and sell.

Remember, every successful course creator started right where you are now – with an idea and a dream. It takes time, persistence, and a bit of strategy, but you can do this. I believe in you!

If you are interested in 1 on 1 coaching where I can help you know for certain that you are taking the right next step, then make sure to reach out to me by going to https://robbinkent.com/coaching/. Fill out a quick inquiry form and I’ll be in touch with you right away!

So… Are You Really… Ready?

If so, then dive into your market research, chat with your audience, and maybe even set up that beta launch. If you feel stuck or just want to share your progress, jump into our free Facebook group, “Online Courses Made Easy for Beginners”. You’ll find me and a bunch of other course creators cheering each other on every step of the way.

Let’s make those course dreams a reality. Are you with me? Let’s do this!

Keep Shining, My Friend!

Robbin

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Meet Your Course Creation Coach

Hey Friend, I'm Robbin!

I've been an educator for decades.

After dedicating two decades to public education, supporting students and their families, I had this feeling that God was nudging me to pivot and focus on the mommas of these children. He wanted me to help them remove the roadblocks hindering them from chasing their dreams and His plans for them as an online entrepreneur.

After countless prayers and embracing the direction He pointed me toward, I made the bold decision to leave my 9-to-5 career and step into the world of entrepreneurship and course creation.

God opened door after door for me to learn the intricacies of technology, to study & practice effective strategies, and to provide unwavering support to course creators & online business women. A business that allows me to empower course creators to share their God-given skills and talents to students eagerly seeking their expertise.

The business God helped me build allows me to step away from the laptop, be present & available for my family and friends, take care of my health, create my own schedule, and make Kingdom impact.

My passion is to show you how to do the same!

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I’m passionate about turning your God-given talents and skills into a profitable online course.

I partner with you in building, launching, and delivering your online course. With my proven strategies and systems, you’ll create raving fans and boost your course sales seamlessly.

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